Ride the River 2025
Annual Campaign Design
An annual bike/walk/run event for all ages, Ride the River takes place in Denver, Colorado, as a fundraiser for local youth in the community. Each year, the team from Our Father Lutheran Church in Centennial, CO, who hosts the event, selects a new theme. The 2025 theme was inspired by vintage ski destinations and their iconic posters.
Being a summer event, and given that Coloradans are typically pretty excited to get out of the long, cold, snowy months, we received the direction to make it "less winter-y", and we're confident we delivered a balance of aprés-ski meets warm temperatures in a nostalgic, yet fresh, theme illustration and corresponding materials.
Being a summer event, and given that Coloradans are typically pretty excited to get out of the long, cold, snowy months, we received the direction to make it "less winter-y", and we're confident we delivered a balance of aprés-ski meets warm temperatures in a nostalgic, yet fresh, theme illustration and corresponding materials.
Ride the River needed digital assets such as presentation slides and vector graphics, as well as a print poster, and even a postcard. The design needed to stay consistent, but flow naturally when used within the varying shapes and sizes of the materials. Additionally, we adapted the design to be printed on a t-shirt.
